The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Branded Entertainment / Long-form
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Online Branded Entertainment / Long-form
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice
Agency: Naked Communications Sydney / Sydney
Client: SONY Category: Online Branded Entertainment / Long-form
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Online Branded Entertainment / Long-form
Unstaged - Coldplay
Agency: Digitas & Momentum / New York
Client: American Express Category: Online Branded Entertainment / Long-form
Paul Rudd Pitches Harvey Weinstein
Agency: Funny Or Die / Los Angeles
Client: The Weinstein Company Category: Online Branded Entertainment / Long-form
Impossible Airfield
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form
Always Open - Sarah Silverman
Agency: Gotham / New York
Client: Denny's Category: Online Branded Entertainment / Long-form
Always Open - Jason Bateman
Agency: Gotham / New York
Client: Denny's Category: Online Branded Entertainment / Long-form
"The Inside Experience"
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Branded Entertainment / Long-form
Panyee FC
Agency: Leo Burnett Thailand / Bangkok
Client: TMB Corporate Branding Category: Online Branded Entertainment / Long-form
Gum Gallery Documentary
Agency: The Martin Agency / Richmond
Client: Mentos Category: Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Annual ID:
12032E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Online Branded Entertainment / Long-form
Annual ID:
12033E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Online Branded Entertainment / Long-form
Annual ID:
12034E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Annual ID:
12035E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Naked Communications Sydney / Sydney
Client:
SONY
Title:
Crossing the Ice
Category:
Online Branded Entertainment / Long-form
Annual ID:
12036E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Online Branded Entertainment / Long-form
Annual ID:
12122E
Award:
2012 Branded Entertainment Merit Award
Agency:
Digitas & Momentum / New York
Client:
American Express
Title:
Unstaged - Coldplay
Category:
Online Branded Entertainment / Long-form
Annual ID:
12123E
Award:
2012 Branded Entertainment Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
The Weinstein Company
Title:
Paul Rudd Pitches Harvey Weinstein
Category:
Online Branded Entertainment / Long-form
Annual ID:
12124E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting/Royal Australian Air Force
Title:
Impossible Airfield
Category:
Online Branded Entertainment / Long-form
Annual ID:
12125E
Award:
2012 Branded Entertainment Merit Award
Agency:
Gotham / New York
Client:
Denny's
Title:
Always Open - Sarah Silverman
Category:
Online Branded Entertainment / Long-form
Annual ID:
12126E
Award:
2012 Branded Entertainment Merit Award
Agency:
Gotham / New York
Client:
Denny's
Title:
Always Open - Jason Bateman
Category:
Online Branded Entertainment / Long-form
Annual ID:
12127E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
"The Inside Experience"
Category:
Online Branded Entertainment / Long-form
Annual ID:
12128E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
TMB Corporate Branding
Title:
Panyee FC
Category:
Online Branded Entertainment / Long-form
Annual ID:
12129E